This post examines how globalisation is impacting food culture by creating new trends and customer interests.

In a fast-paced society, many sectors are experiencing revisions to industrial activities and consumer interests. Nowadays, contemporary lifestyles and internet innovations have changed the way in which consumers gain access to food, positioning focus on speed and convenience. In global food production, technology has performed a substantial part in improving the efficiency and mobility of food service vendors. The most prominent customer trend, led by digital advancement, is the need for food dispatch and takeout options. This allows customers to purchase their favourite restaurant meals from the comfort of their own homes. Likewise, for food companies, this demand for convenience has allowed for the downsizing of facilities, creating new service operations such as ghost kitchens. This delivery-only design reduces overhead costs and focuses on cooking area operations only. This way businesses can invest more in top quality materials and appliances instead of dining-based expenditures. Tim Parker would acknowledge the advantages of kitchen only business models. Likewise, Diego Berdakin would understand that the food industry is seeing many new trends.

Amongst the convenience of food shipments and fast paced ways of living, the food industry is here observing an increase in curiosity towards home cooking. Once a basic component of day-to-day activities, the ease of access of takeaways and ready-made meals led to a significant decrease in cooking activities. Nevertheless, with the impact of food trends on social media and do it yourself culture, the demand for culinary knowledge is back on the rise. With the renewal of home cooking influencing global food consumption trends. As people seek to reconnect with basic home-cooked food, consumers are taking more of an interest in wellness and transparency in their meals. Having control over ingredients and dietary needs is leading consumers to appreciate cooking more. Thomas Griesel would understand that home-cooking is becoming trendier. The food sector can take advantage of this fad as the demand for culinary based media and the buying of kitchen tools are also rising fast.

Globalisation is a major influence that has been transforming the pursuits of many sectors and markets. When it pertains to food culture, globalisation has been an influential power in the cross-cultural exchange and integration of delicacies and culinary preferences all over the world. Drivers of food globalisation can be primarily related to social media trends and international travel. The increase in availability of travel and international immigration have enabled more individuals to be subjected to diverse foods and offerings. Likewise, international meals are often garnering popularity on social media channels with elaborate tutorials and food creators who have been promoting their favourite regional dishes. These trends have the ability to reach extensive audiences powering a growing interest for global recipes. This has direct impacts on domestic food servicers as it promotes the worldwide trade of foodstuff and improves the popularity of specialised ethnic dining establishments.